The 'Blonde' dating app is positioned as a streamlined method for consumers that puts a focus on anonymity for women to help them be more in control of the experience.
The app works by having users create profiles and keeping the female user's profile anonymous until they choose to engage with a male in conversation. This helps women to feel more in control of the interaction rather than having men simply message them continuously, which can feel like a less authentic way to find a mate.
The 'Blonde' dating app doesn't link to a user's Facebook profile, request an email or even a phone number, which will come as welcome news to users who are looking to maintain their privacy.
Anonymous Profile Dating Apps
The 'Blonde' Dating App Only Shows a Woman's Profile if She Chooses
Trend Themes
1. Anonymous Dating - There is room for further development of anonymous dating apps that prioritize user privacy and control
2. Female Empowerment - Similar apps that prioritize female empowerment and control in the dating process could disrupt the industry
3. Streamlined User Experience - The success of apps like Blonde shows that there is a trend towards more streamlined and user-friendly dating apps
Industry Implications
1. Online Dating - The online dating industry can benefit from innovations in anonymous and female-centric apps
2. App Development - The success of Blonde shows there is potential for app developers to improve user experience in the dating app space
3. Privacy and Security - As more people seek out apps that prioritize privacy and security, industries that offer these services, such as digital security firms, can benefit from this trend