Blessed Beauty Makeup is a natural beauty brand that first launched in 2017, which offers a range of versatile products that are meant to make users feel more confident in their own skin.
The brand's eye palettes are designed with this in mind, and are meant to bring out different eye colors with a range of complementary colors that users can easily mix and match to create different looks. While Blessed Beauty's Soulful Spectacle palette includes hues of deep orange and brown to bring out blue eyes, its Gaze of Goddess palette features a combination of blue and brown to enhance brown eyes. For a deeper evening look, the brand also offers its Starry Eyed palette, which is suitable for all eye colors.
Eye Color-Corresponding Shadows
Blessed Beauty Makeup's Palettes Help to Enhance Natural Features
Trend Themes
1. Eye-enhancing Palettes - Blessed Beauty's success suggests a growing demand for makeup products that enhance and celebrate natural features.
2. Customization Through Color Palettes - Creating product lines that allow for customization based on individual features and preferences presents an opportunity for innovation and increased customer loyalty.
3. Sustainability in Beauty Products - A trend towards natural, sustainable ingredients in makeup products presents an opening for new and innovative brands to emerge in the beauty industry.
Industry Implications
1. Beauty and Personal Care - Emerging niche brands that incorporate natural and sustainable ingredients and offer personalized makeup solutions have the opportunity to disrupt the traditional beauty market.
2. E-commerce - Digital retailers can capitalize on the trend of personalization and customization in the beauty industry by offering a wide range of products that cater to individual beauty needs.
3. Cosmetics Manufacturing - Beauty manufacturers can innovate by incorporating sustainable ingredients and emphasizing the creation of more customized, feature-enhancing products.