Starbucks often releases new drink additions to its secret menu, and the cafe chain has added an array of colorful blended beverages that come together to form a rainbow. Each drink takes a different technicolor hue and are called by the color of the beverage. For example, the 'Pink Drink' is a rosy hue and filled with blended strawberries and cream.
The drinks are available to those who know what to ask for when ordering, and the names of the beverages are incredibly simple. The menu contains five drinks including the Pink, Blue, Green, Purple and Yellow Drink -- each made with corresponding fruit flavors, ice and creams.
The effect of releasing a series of drinks rather than one or two individual ones is a way food brands can increase the awareness and popularity of the beverages, prompting consumers to try them all.
Caffeinated Rainbow Frappuccinos
Starbucks is Adding Colored Blended Beverages To Its Secret Menu
Trend Themes
1. Colorful Blended Beverages - There is an opportunity for cafes and restaurants to release similar colorful blended beverages to attract younger generations who enjoy unique, visually appealing food and drinks.
2. Secret Menu Offerings - Food and drink brands can introduce secret menu offerings to attract a sense of exclusivity and increase consumer interest.
3. Fruit-flavored Drinks - There is an opportunity to offer fruit-flavored drinks to appeal to consumers looking for healthier, natural options while also providing a visually appealing drink experience.
Industry Implications
1. Cafes and Coffee Shops - There is an opportunity for cafes and coffee shops to create their own secret menu offerings that showcase visually interesting drinks and attract a younger audience.
2. Juice Bars - Juice bars could add blended fruit and cream concoctions to their menu as a healthy yet indulgent contrast to traditional health-focused juice and smoothie offerings.
3. Fast Food Chains - Fast food chains can incorporate fruit and cream beverages into their menu as a unique, colorful indulgence, potentially attracting a younger, social media-savvy audience.