Universal Works continues to build onto its recent work alongside Novesta by also bringing in the talents of the artisan talents. behind Blackhorse Lane Ateliers to continue on the Future Friendship Project. The collaboration is a concise approach to reworking items that are true to Universal Works and updating items such as the Fatoruge Pants and the Bakers Jacket.
This time around, it is more laid-back with washed denim constructing the shapes. Notably, every single garment has the addition of the Blackhorse Lane Atelier buttons along with the industrial saw tooth roof logo that nods to the hard-working roots of the contributing brands. The entire range is now available to shop online at Universal Works and in-store locations.
Updated Technical Denim Capsules
Universal Works and Novesta Spotlight Blackhorse Lane Ateliers
Trend Themes
1. Washed Denim Revival - Designing clothing made with washed denim to diversify the fashion market.
2. Collaborative Approach Strategy - Partnering with artisan brands to create unique and innovative products that promote sustainable fashion.
3. Artisanal Detailing - Incorporating artisanal detailing like Blackhorse Lane Atelier buttons and industrial saw tooth logo into clothing design for a unique and elevated style.
Industry Implications
1. Fashion - Collaborating with artisan brands and updating classic designs with new details that appeal to consumers looking for unique and sustainable fashion products.
2. Retail - Providing a customized shopping experience both in-store and online that showcases the uniqueness of the collaborative products bringing craftsmanship and sustainability to the forefront.
3. Textile Manufacturing - Incorporating sustainable practices, manipulating fabrics into new styles and using artisan detailing to differentiate denim products in the market.