RIM is working on releasing the design of its Blackberry 10. The new, updated device is set to be released on January 30, 2013 and is projected to be a market thriving product that will hopefully boost the RIM economy. Even though RIM has recently experienced a monetary downfall, this device will help it regain its prestigious reputation in the technological industry.
The Blackberry 10 has some new and inventive features, including three main additions that are sure to excite gadget heads everywhere. These include the Blackberry Hub, an organized way to view all incoming messages and notifications, from social media interactions to text messages; Blackberry Flow, a feature that helps apps work in a consistent manner by providing a sequence of minimized windows displaying all the apps that are presently in use, as well as a more streamlined app-switching process, and the Blackberry 10 Keyboard which senses the habits of the user and then instantly suggests words on the keyboard that can be placed in the sequence of the message.
Additional Sources:
Wired
Company-Saving Smartphone Previews
Previews of the BlackBerry 10 OS Have Been Released
Trend Themes
1. Blackberry 10 - Disruptive innovation opportunity: The Blackberry 10's Blackberry Hub feature could inspire other smartphone manufacturers to create more efficient and organized ways for users to view and manage their messages and notifications.
2. Blackberry Flow - Disruptive innovation opportunity: The Blackberry Flow feature's consistent app experience and streamlined app-switching process could motivate other smartphone companies to improve app functionality and multitasking capabilities on their devices.
3. Blackberry 10 Keyboard - Disruptive innovation opportunity: The Blackberry 10 Keyboard's ability to suggest words based on user habits could encourage other keyboard developers to enhance predictive text algorithms and provide users with faster and more accurate typing experiences.
Industry Implications
1. Smartphone Manufacturing - Disruptive innovation opportunity: Smartphone manufacturers can explore incorporating efficient message and notification management features, like the Blackberry Hub, into their devices to provide a better user experience and differentiate themselves in the market.
2. App Development - Disruptive innovation opportunity: App developers can focus on creating apps that offer consistent user experiences and improve multitasking capabilities, similar to the Blackberry Flow feature, to attract users and stay ahead of competitors.
3. Keyboard Technology - Disruptive innovation opportunity: Keyboard developers can enhance predictive text algorithms, like the Blackberry 10 Keyboard, to improve typing experiences on various devices and offer users more efficient and intuitive text input options.