With spring on the horizon, Shake Shack has just announced the debut of three sweet new lemonades: Mango Passionade, Strawberry Salted Limeade, and Blackberry Lychee Lemonade.
Available now through June 30, 2021, Shake Shack's new lemonades are a refreshing way to celebrate the start of spring. First up is the Mango Passionade drink, which combines Shack-made lemonade, with real mango and passionfruit. Next is the Strawberry Salted Limeade, which takes the same Shack-made lemonade, but adds real strawberries and salted lime zest. Finally, there's the Blackberry Lychee Lemonade, which mixes Shack-made lemonade with real blackberries and lychee. All of the new drinks can be ordered as full lemonades or as Fifty/Fifty – half organic iced tea.
Fruity Lychee Lemonades
Shake Shack is Introducing a Blackberry Lychee Lemonade for Spring 2021
Trend Themes
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3. Seasonal Promotions - Marketing seasonal products, such as Shake Shack's new lemonades, can help generate buzz and increase sales for a limited time.
Industry Implications
1. Food and Beverage - Businesses within the food and beverage industry can create unique and refreshing drink options to stay competitive and attract new customers.
2. Hospitality - Hotels, resorts, and restaurants can incorporate seasonal promotions and unique beverage options, like Shake Shack's new lemonades, to enhance guest experiences and increase customer satisfaction.
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