Teabox has released a fresh black tea flavor in honor of the spring season. Dubbed Himalayan Splendor, it boasts an iridescent essence that is full of brisk notes. As written on the brand's website, "While the aroma of the liquor emanates a citrus perfume of kumquats and licorice, the palate profile is candidly delicate, grassy and offers a hint of mint. Medium finish of mint lends a refreshing aftertaste, making this an ideal tea for anytime of the day."
Bringing a sense of adventure to people's daily lives as well, the Himalayan Splendor black tea flavor will inspire people to explore their city or other distant destinations during the warmer months. This connects to consumers; bold sides.
Black Tea Flavors
Tea Box's Himalayan Splendor Blend is Released Just in Time for Spring
Trend Themes
1. Citrus-infused Tea - The trend of citrus-infused tea offers an opportunity for tea companies to create unique and refreshing flavor profiles.
2. Refreshing Tea Blends - The trend of refreshing tea blends opens up possibilities for tea brands to experiment with combinations of mint, grassy notes, and other invigorating ingredients.
3. Adventure-inspired Tea - The trend of adventure-inspired tea flavors provides an opportunity for tea companies to evoke a sense of exploration and wanderlust in consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of citrus-infused and refreshing tea blends by developing innovative tea products that cater to consumers' desire for unique and invigorating flavors.
2. Hospitality Industry - The hospitality industry can incorporate adventure-inspired tea flavors into their offerings, providing guests with a unique and immersive tea experience that complements their sense of exploration and travel.
3. Retail Industry - The retail industry can tap into the trend of adventure-inspired tea and refreshing tea blends by curating a variety of unique and exotic tea flavors, appealing to consumers looking for new and exciting beverage options.