Boutique eyewear brand Black Optical has joined forces with fashion label Jacques Marie Mage to launch an exclusive new collection of sunglasses. The concise new capsule will feature two statement shades: the Ascari and the Dealan, both of which were handcrafted in Japan and feature a custom turquoise acetate construction.
Both styles feature an extra-chunky cellulose acetate frame that is combined with gradient grey lenses. Because of this, these sunglasses possess a distinctly retro and playful aesthetic that should appeal to fashion-forward consumers who do not shy away from attention-grabbing pieces. In addition, both pairs come packaged with a limited-edition cleaning cloth that was designed by Addie Roanhorse, an artist working for Osage. The collection consists of just 30 total pieces -- 15 of each style.
Chunky Turquoise Sunglasses
Black Optical and Jacques Marie Launch Two Pairs of Statement Shades
Trend Themes
1. Chunky Acetate Frames - Opportunities for boutique eyewear brands to create statement shades with extra chunky acetate frames for a retro and playful aesthetic.
2. Exclusive Collaborations - Opportunities for fashion labels and eyewear brands to team up on exclusive collections, featuring handcrafted pieces with unique materials and designs.
3. Limited-edition Capsules - Opportunities for boutique eyewear brands to appeal to exclusivity-seeking consumers with concise, limited-edition capsule collections.
Industry Implications
1. Eyewear - Boutique eyewear brands can explore unique materials and designs, and team up with fashion labels for exclusive collaborations.
2. Fashion - Fashion labels can expand their offerings and tap into the eyewear market through collaborations with boutique eyewear brands.
3. Art - Opportunities for artists to collaborate with eyewear brands to create limited-edition packaging designs, adding value and exclusivity for consumers.