In an effort to give back this holiday season, TELUS recently launched a new Black Friday give-back promotion that supports those in need. Starting today, for any customer that purchases and activates a phone at TELUS, the brand will give a certified pre-owned phone and mobility rate plan to a Canadian in need to help them stay connected.
"The holidays can be a difficult time, even more so as we continue to experience the enduring effects of the global pandemic. Now more than ever, we want to make sure that we’re leveraging our technology for good, helping to give back and connect Canadians to what matters most," said Jill Schnarr, Chief Social Innovation Officer, TELUS.
Social Good Phone Promotions
TELUS Debuted a New Black Friday Give-Back Promotion
Trend Themes
1. Give-back Promotions - TELUS' Black Friday promotion shows the potential for companies to increase sales while contributing to social good through similar promotions.
2. Certified Pre-owned Phones - As consumers continue to prioritize sustainability, offering certified pre-owned phones can become a disruptive innovation opportunity for the telecom industry.
3. Social Innovation Officers - The rise of Social Innovation Officers signals a need for businesses to approach corporate social responsibility with strategic and innovative thinking.
Industry Implications
1. Telecom - TELUS' give-back promotion highlights an opportunity for other telecom companies to attract customers through socially responsible initiatives.
2. Sustainability - The use of certified pre-owned phones can disrupt the mobile device industry and appeal to consumers that prioritize sustainability.
3. Corporate Social Responsibility - The development of Chief Social Innovation Officers can potentially encourage other industries to prioritize corporate social responsibility with the same level of importance as traditional business practices.