The BITS Functional Gummies have been launched by the Verano Holdings Corp. as a low-dose, high-function cannabis product for consumers to incorporate into their lifestyle. The gummies feature 5mg of THC along with complementary cannabinoids and adaptogens, which all work together to enhance rather than overtake one another. The product will be available at the Verano's Zen Leaf dispensaries along with additional retail locations in six markets in the US.
The BITS Functional Gummies come in Yuzu Zone, Elderberry Wellness, Pomegranate R&R, Acai Affection and Guava Go options to choose from.
Verano Founder and CEO George Archos commented on the new gummies saying, "With the introduction of BITS across several core markets, we’re excited to drive further momentum while delivering more variety to cannabis consumers to address their diverse individual tastes and wellness needs."
Functional Cannabis Gummies
The BITS Functional Gummies Have a Low-Dose Profile
Trend Themes
1. Functional Cannabis Products - Companies can innovate within cannabis by designing products infused with complementary cannabinoids and adaptogens that enhance rather than overtake one another to match consumers' diverse tastes and wellness needs.
2. Low-dose Products - Companies can innovate by catering to consumers who seek the benefits of cannabis but with low doses of THC, thereby expanding the market and targeting new audiences.
3. Product Diversification - Companies can offer a wider range of cannabis product options to satisfy different customers' preferences and needs, which increases customer satisfaction and brand loyalty.
Industry Implications
1. Cannabis Industry - Cannabis companies can launch complementary cannabis-infused products to cater to customer's tastes and increase demand for low-dose cannabis products.
2. Food and Beverage Industry - Food and beverage companies can introduce cannabis-infused products to meet the growing demand in the cannabis market and appeal to a new set of consumers.
3. Wellness Industry - Wellness companies can integrate cannabis-infused products into their portfolio to create alternative wellness options for customers and expand their offerings.