General Mills recently expanded its Nature Valley brand with the addition of two new bite-sized oatmeal snacks. With the back-to-school season just around the corner, the handy snack packs help parents ensure their children are getting more whole grains in their diet.
The new Nature Valley Backpacker Chewy Oatmeal Bites are tiny snack bars made from whole grain oats and other natural ingredients. To make the products more appealing to children, the bite-sized oatmeal snacks are sweetened with chocolate or s'mores-flavored icing. The result is a kid-friendly snack that packs 16 grams of whole grains per serving.
Sold in handy, pre-portioned packets, the new Chewy Oatmeal Bites are a perfect choice for school lunches or an after-school snack.
Bite-Sized Oatmeal Snacks
The New Nature Valley Snacks are Made with Whole Grain Oats
Trend Themes
1. Bite-sized Snacks - Opportunity for companies to create bite-sized versions of popular snacks to cater to on-the-go consumers.
2. Whole Grain Foods - Increase in demand for whole grain snacks and foods as consumers prioritize healthier eating habits.
3. Kid-friendly Snacks - Importance of developing snacks that are appealing to children while still providing nutritional value.
Industry Implications
1. Snack Food Industry - Innovation potential to create and market bite-sized snack products that are convenient and healthy.
2. Health Food Industry - Opportunity to produce and promote whole grain foods that cater to health-conscious consumers.
3. Childcare and Education Industry - Demand for kid-friendly snacks at schools and childcare centers that meet nutritional requirements.