Get the candles ready because birthday cake-flavored Dr. Pepper is officially a thing. The only catch is that it may be tough to get your hands on some.
News about the sweet new Dr. Pepper flavor was first reported by Instagram snacker @thejunkfoodaisle, who received an early taste test. According to the post, birthday cake-flavored Dr. Pepper is a limited-edition flavor that tastes just like birthday cake ice cream (in a good way).
Unfortunately, it seems that the new flavor is not yet in stores. Right now, it appears that the only way fans can sample the new 'Icing on the Cake' soda is by signing up for Dr. Pepper's #PepperPack on the brand's website.
Peppery Birthday Cake Sodas
Limited-Edition Birthday Cake-Flavored Dr. Pepper is on Its Way
Trend Themes
1. Limited-edition Flavored Sodas - Disruptive innovation opportunity: Creating unique and limited-edition flavors of popular sodas to attract and engage consumers.
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Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introducing alternative and unique flavors to the beverage market to differentiate from competitors and attract new consumers.
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