These new Bird & Blend teas are being launched as part of a collaboration with confectionery brand Swizzels to provide consumers in the UK with a series of candy-inspired products to enjoy. The teas come in four varieties including Love Hearts, Parma Violets, Refreshers and Drumstick Lollies, which are each inspired by their namesake candy. The teas are each formulated with premium ingredients to give them the perfect level of flavor without the associated sugar of their respective candy.
MD at Swizzels Jeremy Dee commented on the Bird & Blend teas saying, "To be able to work with another innovative brand and watch the tea blends come to life has been amazing. There is nothing more quintessentially British than sitting down to enjoy a cup of tea and being able to experience some of our most well-known sweet flavours in tea form is really incredible."
Candy-Inspired Tea Collections
These Bird & Blend Teas were Created with Swizzels
Trend Themes
1. Candy-inspired Tea Collections - Bird & Blend collaborates with Swizzels to create tea collections inspired by popular candies.
2. Premium Flavor Without Sugar - The teas are formulated with high-quality ingredients to deliver the perfect level of flavor, mimicking the taste of popular candies without the associated sugar.
3. Innovative Partnerships in the Food and Beverage Industry - Collaborations between tea brands and confectionery companies are creating unique and nostalgic flavor experiences for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing new collaborations that bridge the gap between confectionery and tea.
2. Candy and Confectionery - Confectionery companies are expanding their product offerings by exploring partnerships with tea brands.
3. Flavor Innovation - Developing tea blends inspired by popular candies presents an opportunity for flavor innovation in the tea industry.