L'Oréal is working with French biotech specialist Carbios on a fully recycled PET bottle made with enzymatic recycling technology to produce an indefinitely recyclable Biotherm bottle. Recently, the companies announced a pilot-phase cosmetic bottle made with the technology and it's set to launch at a commercial scale in 2025.
Jacques Playe says that "We have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling." Thanks to an enzyme, this disruptive technology boasts the ability to depolymerize and indefinitely recycle PET plastic of all kinds, including those that are clear, opaque, colored or complex in form.
Since the companies have been working together under a consortium, it is possible that this technology could be applied to many other products from major brands.
Infinitely Recyclable Beauty Bottles
L'Oréal is Launching an Eco-Friendly Biotherm Bottle in 2025
Trend Themes
1. Enzymatic Recycling - The use of enzymes to depolymerize and indefinitely recycle PET plastic of all kinds presents an opportunity for disruption in waste management and sustainability efforts.
2. Indefinitely Recyclable Packaging - The creation of packaging that is infinitely recyclable using enzymatic recycling technology presents an opportunity for innovation in the consumer goods industry and for companies seeking to reduce their environmental impact.
3. Sustainable Beauty - The introduction of infinitely recyclable beauty packaging presents an opportunity for disruption in the beauty industry and an increased focus on sustainability and eco-friendliness.
Industry Implications
1. Waste Management - Enzymatic recycling technology presents a potential for disruption in the waste management industry by providing an alternative to traditional mechanical recycling methods.
2. Consumer Goods - The development of indefinitely recyclable packaging using enzymatic recycling technology presents an opportunity for innovation in the consumer goods industry, particularly in the areas of sustainability and environmentally conscious products.
3. Beauty - The introduction of infinitely recyclable beauty packaging presents an opportunity for disruption in the beauty industry and an increased focus on sustainability and eco-friendliness.