A new range of organic pigments for biodegradable plastics and compostable polymers have been unveiled by Switzerland-based Clariant as a way to help enhance the appealing nature of the packaging.
The pigment range includes 25 organic shades in total and could help to bolster the appeal of organic and recyclable packaging varieties for a wide array of companies. The earthy range of tones could help to make the packaging stand out, while also conveying an eco-friendly ethos to the consumer.
Global Marketing Manager, Plastics at Clariant Barbara Philipp spoke on the new biodegradable plastic pigments saying, "Compostable and colourful can now go hand-in-hand for packaging, meaning manufacturers and consumers won’t have to lower their design expectations for sustainable solutions. By working closely with masterbatch producers like Af-color to help them get the most out of our EN 13432 compatible pigments, we can contribute to increasing the appeal of biodegradable and industrial compostable solutions for food and beverage packaging and consumer goods, as innovation continues to improve their properties and new functionalities are introduced."
Chromatic Eco Plastics
These Colorful Biodegradable Plastics from Clariant are Appealing
Trend Themes
1. Organic Pigments for Biodegradable Plastics - The introduction of organic pigments for biodegradable plastics presents an opportunity for enhancing the visual appeal and eco-friendliness of packaging.
2. Enhanced Packaging Design for Sustainable Solutions - By incorporating earthy tones and colorful designs, manufacturers can enhance the aesthetic appeal of biodegradable and industrial compostable packaging, without compromising on sustainability.
3. Innovation in Biodegradable and Compostable Solutions - As new functionalities are introduced and properties of biodegradable and compostable materials improve, there is an opportunity for continuous innovation in the development of packaging for food and beverage, as well as consumer goods.
Industry Implications
1. Plastic Packaging Manufacturing - Plastic packaging manufacturers can explore the use of organic pigments and enhanced design to create more visually appealing and eco-friendly packaging solutions.
2. Masterbatch Production - Masterbatch producers can collaborate with organizations like Clariant to optimize the use of organic pigments and develop innovative biodegradable and compostable packaging solutions.
3. Food and Beverage Packaging Industry - The food and beverage packaging industry can leverage advancements in biodegradable and compostable materials to create sustainable packaging solutions that are visually attractive to consumers.