Modibodi's Biodegradable Brief is the world's first period- and urine-proof underwear and it is made with a combination of Merino wool, Tencel made from sustainably sourced wood, biodegradable TPU film, elastic made from a polyamide yarn and organic cotton. Free of harmful chemicals, the underwear uses a mix of natural and bioengineered synthetic textiles for a composition that is 97% biodegradable.
The Biodegradable Brief can be washed more than 100 times before it reaches the end of its usable life, at which time the elastic can be separated from the main body of the briefs. While the elastic can be discarded with landfill waste so that microorganisms will break down under anaerobic conditions, the rest of the underwear can be buried in soil with natural microorganisms, bugs and bacteria so that the remains of the product can return to nature.
Biodegradable Period Underwear
Modibodi's Biodegradable Brief is Made of Merino, Tencel & TPU Film
Trend Themes
1. Biodegradable Textiles - Opportunities to disrupt the fashion industry's pollution by creating eco-friendly clothing items like biodegradable underwear with a combination of natural and bioengineered synthetic textiles.
2. Sustainable Underwear - Disruptive innovation opportunity in the undergarment industry by creating reusable and biodegradable period- and urine-proof underwear with sustainable materials.
3. Zero Waste Clothing - Disruptive innovation opportunity to create a waste-free clothing cycle by providing long-lasting, biodegradable undergarments like Modibodi's Biodegradable Brief that are free from harmful chemicals.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to embrace and incorporate sustainable practices by creating sustainable clothing items like biodegradable period underwear.
2. Textile Industry - The textile industry can tap into sustainable materials like biodegradable TPU film, Merino wool and Tencel for creating eco-friendly clothing items, which can change the overall impact of the industry on environment.
3. Sanitary Napkin Industry - The sanitary napkin industry can explore eco-friendly, reusable and biodegradable undergarments as an alternative to traditional menstrual products, thereby creating a more eco-conscious option for women around the world.