UK-based skincare brand Haeckles launches the new 'Bio Restore Membrane' undereye mask. Like most of its products, the mask harnesses the power of the ocean to create products that support the skin's microbiome. It is formulated by extracting agar from seaweed and infusing it with hyaluronic acid and B3 serum. The brand then adds other natural ingredients including aloe and cucumber to make it 100% natural. The entirely compostable biomembrane mask can be used to cool, soothe and reduce visible signs of tiredness as it activates in water.
Each set is grown to order and comes in biodegradable packaging. From the time the order is placed, consumers are updated on the masking growth through email. The mask's final product takes about 7 days for growing the mask and harvesting it. To continue with the sustainable vision, Haeckles sends all of its products through carbon-neutral posts.
Seaweed Membrane Undereye Masks
Haeckels' Bio Restore Membrane Uses Extracted Seaweed Agar
Trend Themes
1. Seaweed-based Skincare - Developing skincare products using seaweed as a key ingredient and leveraging its beneficial properties
2. Compostable Biomembrane Masks - Designing and manufacturing biomembrane masks that are 100% natural and compostable for eco-friendly/sustainable brands
3. Sustainable and Low Carbons Posts - Developing ways to decrease the carbon footprint of posts and delivery, as well as promoting carbon-neutral shipping practices
Industry Implications
1. Skincare and Beauty - Innovative companies in the beauty industry could experiment with incorporating seaweed into their product lines, providing a unique selling point and offering environmental benefits to consumers
2. Sustainable Packaging - Industries focused on developing new sustainable packaging options/products for brands
3. Shipping and Delivery - Companies that could explore ways to offset carbon emissions or provide carbon-neutral shipping, and how this could be monetized to benefit eco-friendly offerings