The rules of advertising are not black and white, as Billy Jealousy branding demonstrates in a counter-intuitive way. There are surely benefits to marketing products with mainstream themes, but at risk of boring consumers, companies find that the odd ones often win out.
Here we have a line of men's skin care solutions of which the merchandising challenge was to overpower new and fresh competitors. The Tractorbeam thus decided it was smart to market the collection to the American "everyman," guaranteeing great success across all demographics.
Paradoxically this was done by depicting photographs of eccentric characters on the packaging to whom few members of the public might relate. Billy Jealousy branding attracts itself a little more attention through its alternative quality and its quirky yet somehow familiar image.
Album-Style Merchandizing
Billy Jealousy Branding Targets the Eccentric Anti-Everyman
Trend Themes
1. Eccentric Branding - Companies can benefit from counter-intuitive marketing and attraction of consumer attention through weird, familiar branding strategies.
2. Unique Product Merchandizing - Merchandising products with photos of eccentric characters on the packaging can appeal to consumers looking for something new and different.
3. Alternative Quality Marketing - Marketing products to the American "everyman" can be done by depicting unconventional and quirky images on the packaging.
Industry Implications
1. Men's Skin Care - Marketing men's skin care products with eccentric packaging can help businesses differentiate themselves from competitors.
2. Consumer Goods - Companies can use alternative branding techniques to stand out and capture more attention in the consumer goods market.
3. Advertising - The advertising industry can benefit from exploring unconventional ways to market products to consumers who are looking for something different.