Soaked in the sun's rays and filled with the ocean's waves, this Billabong SS13 Lookbook captures the essence of summer perfectly.
Shot by photographer Zoey Grossman for the classic surf company's latest collection of swimwear, the lookbook stars New Zealand model Zippy Seven as the face behind the label's fun floral pieces for summer. Shot on the beach with the sun setting in the background, the images are perfectly paired with the models barely there makeup and tousled waves. My favorite piece from the lookbook has to be the pink floral suit with a bustier style bikini top.
Summer is all about being spontaneous, wild and carefree, and that is exactly what the Billabong SS13 Lookbook is saying in each and every one of its photos.
Carefree Beachside Shoots
New Zealand Model Zippy Seven Stars in the Billabong SS13 Lookbook
Trend Themes
1. Beachside Fashion - The rise of fashion brands producing beach-ready clothing and accessories to meet changing consumer preferences for casual summer style.
2. Sustainable Swimwear - Increasing demand for eco-friendly and ethically made swimwear in response to growing consumer concerns about the impact of fashion on the environment and human rights.
3. Inclusive Swimwear - A shift towards swimwear brands offering diverse and inclusive sizing, styles, and designs that cater to all body types and promote body positivity.
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to capitalize on the growing demand for summer collections, particularly in beachwear and swimwear categories.
2. Sustainable Fashion - Opportunities exist for ethical and environmentally focused fashion brands to create eco-friendly swimwear collections, which can fill a gap in the marketplace.
3. Beauty & Personal Care - Opportunities exist in the beauty industry to provide beach-ready, minimalistic hair and makeup styles that complement beach fashion trends.