Dainese may have made its name by manufacturing high-quality motorcycling gear, but the company certainly doesn't discriminate against other two-wheel modes of transportation, with the introduction of products such as its AWA (All-Weather Activity) biking shorts fast making it the go-to brand for serious cyclists.
If you think wearing any old athletic shorts gives you the comfort and benefits you need to optimize your cycling performance, you'd better think again, because the cycling-centric attention to detail on the Dainese AWA shorts is simply gobsmacking. For one, random gym shorts don't feature a shortened bottom hem at the rear for less intrusion during pedaling, and a longer hem in the front for greater comfort when wearing knee pads.
The supple comfort of the shorts owes itself to a four-way stretch fabric that comprises nylon with a spattering of spandex, while Velcro waist tabs help you find the perfect fit for your size and proportions. Although these $109.99 shorts were designed with cycling in mind, they also promise to offer supreme comfort and style all summer long.
Featherweight Biking Shorts
The Dainese AWA Shorts Lets You Glide Down Hills and City Streets
Trend Themes
1. Cycling-centric Design - Designing products with attention to cycling-specific details for optimized performance and comfort, expanding beyond motorcycling gear.
2. Athletic Apparel Innovation - Creating innovative athletic apparel that incorporates features and technology for improved function and comfort.
3. Outdoor Activity Wear - Designing apparel for outdoor activities that can accommodate different weather conditions and provide comfort during physical activities.
Industry Implications
1. Sporting Goods - Expanding and innovating designs in sporting goods to cater to cycling and outdoor activities.
2. Apparel - Developing new and specialized apparel lines that cater to specific outdoor activities, emphasizing function and comfort.
3. Fulfillment and Supply Chain - Exploring new fulfillment and supply chain strategies to bring specialized premium athletic apparel to consumers at scale.