To address anti-aging from all angles, Vida Glow is exploring bidirectional beauty with its Age Defiance range, which includes problem-solving solutions that work from both the inside, and the outside. Ingestible beauty products are paired with topical treatments to support skin that's more luminous-looking and overall more rejuvenated as a result of use.
Within the Age Defiance range, some of the products that work in harmony with one another include Natural Marine Collagen, as well as the Vida Glow Age Defiance Eye Contour Cream, Age Defiance Rapid Renewal Serum, and Age Defiance Hydra Memory Cream. This range incorporates first-to-market ingredients like the anti-aging Lumiséa elixir with a pair of bio marine actives. The deep-sea actives are beneficial for their hydrating properties, their ability to fill in fine lines and provide oxygenation.
Bidirectional Beauty Ranges
Vida Glow's Age Defiance Range Addresses Beauty from Inside & Out
Trend Themes
1. Bidirectional Beauty Ranges - Vida Glow's Age Defiance range innovates by addressing both the internal and external factors of anti-aging.
2. Ingestible Beauty - As seen with Vida Glow's Age Defiance range, ingestible beauty products paired with topical treatments create new opportunities for anti-aging solutions.
3. First-to-market Ingredients - The use of unique ingredients such as Lumiséa in Vida Glow's Age Defiance range can disrupt the anti-aging industry and set new standards for product effectiveness.
Industry Implications
1. Beauty and Skincare - Bidirectional beauty ranges like Vida Glow's Age Defiance line have the potential to create significant growth in the beauty and skincare industry.
2. Supplements and Wellness - The inclusion of ingestible beauty products in Vida Glow's Age Defiance range creates new opportunities within the supplements and wellness industry.
3. Pharmaceuticals - The use of innovative and first-to-market ingredients like Lumiséa in Vida Glow's Age Defiance range has the potential to disrupt the anti-aging pharmaceutical industry.