Eric Staller, an artist from San Francisco, has created the Bicycle Built for 7. Originally a bike for 8, Staller reworked his design in order to commercialize it.
All participants riding the Bicycle Built for 7 sit in a circle, making it possible for everyone to contribute to the active portion. Everyone's bike pedals are connected to a component that moves the bike as a whole.
This design is already in use in places like Germany and is a great way to get everyone fit while having fun.
Implications - Products that allow consumers to work together are appealing to those who enjoy spending time with others. A brand trying to appeal to a wider audience could hone in on designs catered towards groups.
Group Exercise Vehicles
Eric Staller Designs the Bicycle Built for 7 to Get Everyone Fit
Trend Themes
1. Group Fitness Bicycles - Opportunity to create innovative exercise equipment that promotes group fitness and encourages social interaction.
2. Collaborative Exercise - Potential to develop products and services that facilitate group exercise experiences and foster a sense of community.
3. Social Fitness - Growing demand for fitness solutions that combine exercise and socializing, creating opportunities for unique group-oriented exercise experiences.
Industry Implications
1. Fitness Equipment Manufacturing - Opportunity for manufacturers to design and produce group fitness bicycles and other equipment that promote collaborative exercise.
2. Fitness Centers and Gyms - Gyms and fitness centers can capitalize on the trend towards group fitness by offering classes and facilities that cater to collaborative exercise experiences.
3. Outdoor Recreation and Adventure Tourism - Outdoor recreation companies can incorporate group fitness bicycles into their tours and activities to provide unique exercise and socializing experiences for their customers.