The BIC Shop Talk Lighter Series has been unveiled by the brand as a lineup of fun, witty accessories for trade professionals to pick up or as a stocking stuffer for them as we go into the holiday season. The lighters come in five styles to choose from that are each emblazoned with a different phrase such as "Raise the Roof," "This is Not a Drill" and much more. The lighters each make use of visual cues that take the place of words in the phrase to give them a cheeky touch.
The BIC Shop Talk Lighter Series consists of BIC Maxi Lighters that are each long-lasting, reliable, 100% quality inspected and come at a price point of $2.09.
Witty Workshop Lighter Collections
The BIC Shop Talk Lighter Series Includes Five Styles
Trend Themes
-
Witty Accessories Trend — Disruptive innovation opportunity for companies to introduce more fun, whimsical products or personalization to attract a younger, diverse audience.
-
Trade Professional Product Trend — Disruptive innovation opportunity for companies to create unique, limited edition products for specific professions or hobbies to provide customers with a sense of exclusivity.
-
Visual Cues Trend — Disruptive innovation opportunity for companies to incorporate more visual cues in product designs and marketing to convey messages quickly and creatively.
Industry Implications
-
Consumer Goods Industry — Disruptive innovation opportunity for consumer goods companies to create unique, personalized or limited edition products for specific customer segments or occasions.
-
Marketing and Advertising Industry — Disruptive innovation opportunity for marketing and advertising agencies to use more visual cues, humor, and personalization in their campaigns, especially for younger, diverse audiences.
-
Retail Industry — Disruptive innovation opportunity for retailers to introduce more fun, witty, and personalized products that can increase impulse buying and attract new customer segments.