The BIC EZ Reach Camo Series is a new lineup of lighters from the brand that aims to offer consumers with a style-focused way to stay prepared for a range of activities around the house. The lighters maintain the same easy-to-use design as the original that was launched in the spring, but have been treated to a camouflage-covered finish. The collection includes eight styles in all, which range from sporty to whimsical to make them well-suited for consumers to pick up and keep in a kitchen drawer.
The BIC EZ Reach Camo Series is being launched for sale individually at a price point of $3.49 each and are 100% safety tested. The 1.45-inch extended design helps to keep the flame away from the fingers for enhanced safety.
Camouflage Lighter Collections
The BIC EZ Reach Camo Series Includes a Number of Styles
Trend Themes
1. Customized Lighters Trend - As consumers seek personalized items, there's an opportunity for brands to offer customized lighter designs.
2. Outdoor-inspired Design Trend - The popularity of outdoor activities and the desire for unique design aesthetics creates a market for outdoor-inspired lighter collections.
3. Safety-enhanced Devices Trend - As safety is a top priority, there's an opportunity to create or improve products with enhanced safety features like the longer wand of the BIC EZ Reach Camo Series.
Industry Implications
1. Consumer Goods Industry - The consumer goods industry can capitalize on the demand for personalized and unique products.
2. Outdoor Industry - The outdoor industry can extend its branding into functional accessories like lighters or multi-tools with outdoor-inspired designs.
3. Safety Equipment Industry - The safety equipment industry can enhance traditional products with increased safety features like extended wand length in lighters.