As consumers seek to consume fewer meat products, plant-based burgers have soared in popularity and the new fad has extended to Halloween costumes, with Yandy launching the new 'Beyond Burger Costume.'
The vegan burger costume is a short strapless dress and features a ruffled green trim mimicking lettuce, a brown lace middle section replicating the plant-powered patty, and two beige colored sections acting as the buns. The Beyond Burger Costume also comes with a vibrant headband with a flag adorned stating 'plant-based" and across the rear of the dress is a stamp saying 'Not Grade A.'
In addition, the brand offers a Cauliflower Pizza costume that similarly declares the plant-based message on the red flag attached to a headband.
Vegan Burger Halloween Costumes
Yandy Launched a New 'Beyond Burger Costume' in Time for Halloween
Trend Themes
1. Plant-based Costumes - The popularity of plant-based burgers extends to Halloween costumes, providing an opportunity for brands to create unique, eco-friendly costume options.
2. Vegan Fashion - The launch of the 'Beyond Burger Costume' highlights the rising demand for vegan fashion, presenting an opportunity for fashion brands to cater to the growing market of eco-conscious consumers.
3. Food-inspired Costumes - The trend of food-inspired costumes, like the 'Beyond Burger Costume' and Cauliflower Pizza costume, offers an opportunity for costume manufacturers to tap into the fun and playful side of food culture.
Industry Implications
1. Food & Beverage - The popularity of plant-based burgers and food-inspired costumes intersects the food and beverage industry, opening up opportunities for innovative marketing campaigns and collaborations.
2. Fashion - Vegan fashion is a growing industry, and the launch of the 'Beyond Burger Costume' showcases the potential for clothing brands to cater to the increasing demand for cruelty-free, eco-friendly apparel.
3. Entertainment - The trend of plant-based costumes provides opportunities for entertainment companies, like costume manufacturers and Halloween retailers, to capitalize on the demand for unique and creative costume options.