Better Off Spread is the latest name in kicky-flavored peanut butter. Far from just your standard peanut butter, Better Off Spread introduces a whole line of spreads spiced with unique flavor. They are made with different nuts – one includes almonds – and organic ingredients which, depending on the flavors, can twist cookies or PB&J sandwiches to confectionery dessert proportions.
When spread on toast or crackers, these spreads offer a delicious substitute for that 3 AM spicy food craving you can’t satisfy. The available flavors range from Jalepeno Be Thy Name (a buttery blend of jalepeno and honey crystals) to Justice for Almonds (almond butter, dark chocolate, coconut and sea salt), to The Ace of Spice (Asian-influenced peppers) and Coldapocalypse (white chocolate, pineapple, and coconut).
The Better Off Spread brand is the brainchild of Jenny and John, a quirky couple from Brooklyn who make the spreads by hand themselves. Offered on their website is a list of typical peanut butter recipes completely redefined by the use of their product.
Remixed Gourmet Nut Butter
Better Off Butter Spreads Make You Look at Peanut Butter Differently
Trend Themes
1. Gourmet Nut Butter Craze - Developing a diverse line of flavored nut butters made with unique ingredients and organic flavorings has the potential to fulfill the growing demand for healthier and tastier spreads.
2. DIY Spread Industry - Creating a DIY business set around providing healthy, organic ingredients for people to make their own flavored spreads and nut butters.
3. Organic and Natural Food Industry - Expanding the use of organic and natural ingredients and introducing unique flavors in nut butter products can increase innovation and disrupt the organic food industry
Industry Implications
1. Health Food Industry - The growing demand for healthier food options means that this industry should capitalize on developing gourmet nut butters with unique flavors and organic ingredients
2. DIY Industry - Creating an industry set on providing people with the ingredients to make healthy, organic, and unique spreads and nut butters by themselves has the potential to disrupt the DIY industry
3. Organic and Natural Food Industry - Expanding the use of organic and natural ingredients in unique nut butter products can increase innovation and disrupt the organic food industry