To reduce unnecessary pollution, the city of Buenos Aires commissioned the creation of these colorful 'Better by Bike' posters to encourage drivers that it is better for their health and their city if they rode their bike.
To entice the citizens of Buenos Aires to ride their bikes more frequently, the 'Better by Bike' campaign chose to focus on the various benefits daily bike riding has on your overall physical health. Each cartoon poster features a fun colored body part that bike riding helps improve the function of. Inside that specific body part is a drawing of a bicycle wheel to remind you that hoping on a bicycle every day is great for your body. These posters highlight that bike riding improves your mind, heart, stomach, lungs and legs.
Biological Biking Posters
The 'Better by Bike' Posters Encourage You to Ride to Work
Trend Themes
1. Sustainable Transportation - Designing engaging campaigns to promote sustainable modes of transportation can help reduce pollution and improve health.
2. Health-conscious Advertising - Highlighting the health benefits of a product or activity can appeal to consumers and encourage positive behavior change.
3. Visual Communication - Using visually appealing and interactive posters can effectively convey messages and capture audience attention.
Industry Implications
1. Environmental Awareness - Creating advertising materials and campaigns for companies or organizations that promote environmental awareness and sustainable practices.
2. Fitness and Wellness - Developing initiatives and marketing strategies that promote physical activity and emphasize the health benefits of exercise.
3. Graphic Design and Advertising - Exploring innovative ways to visually communicate messages and engage audiences through creative design and advertising techniques.