Betr Remedies launched for the first time through retail giant Walmart's online store. The brand introduces award-winning actress and equity champion Ellen Pompeo as co-founder and Chief Impact Officer.
Betr Remedies is a socially-conscious over-the-counter medicine brand. Its offerings include the strawberry lemonade electrolyte powder to restore hydration and products for digestive health, including gas relief, stool softeners, and acid relief, among other cold & flue and sleep products.
The wellness brand is on a mission to give back to its community. WIth every easy-to-shop over-the-counter medication bought, Betr Remedies donates medications to charitable pharmacies in underserved communities. The giveback program is managed through SIRUM. All of Betr Remedies' products are FDA-authorized and manufactured in the USA.
Socially-Conscious Celebrity-Backed Wellness Brands
Ellen Pompeo Co-Founded Betr Remedies
Trend Themes
1. Socially-conscious Brands - Brands that prioritize social impact, sustainability and community involvement offer an opportunity to tap into the increasing demand for responsible consumption.
2. Celebrity-endorsed Brands - Partnering with celebrities with strong personal brands can help to increase brand appeal, trust and credibility among customers.
3. Modernized OTC Medicines - Creating innovative and attractive packaging, and natural or plant-based ingredients can disrupt the traditional OTC medicine market and appeal to health-conscious consumers.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can explore creating socially-conscious brands and consider partnerships with celebrities to introduce innovative and sustainable offerings.
2. Retail - Retailers can consider expanding their product offerings to include socially-conscious celebrity-backed wellness brands to appeal to conscious consumers and support charitable initiatives.
3. Charity - Charitable organizations can consider partnering with brands like Betr Remedies to donate over-the-counter medicines to underserved communities and increase their impact on improving healthcare access.