Bestie Bowls is a new pop-up experience from Cesar and it caters to people and pets alike with meals for all. In collaboration with Postmates, dog owners in New York City and Los Angeles can order these matching meals for free on the on-demand food and delivery app, while supplies last.
While dogs will get to enjoy Cesar Wholesome Bowls, a line of culinary-inspired wet dog food, crafted with real meat and fresh vegetables, their owners will get to feast on nourishing bowls created by Food Network host, chef and author Jeff Mauro. For example, the Chicken & Hot Honey Sweet Potato Bowl for humans takes cues from the ingredients in the Cesar Wholesome Bowls, tapping into the humanification of pet food.
Pet-Matching Meal Bowls
Cesar's Bestie Bowls Pop-Up Nourishes Both Dogs and Owners
Trend Themes
1. Pet-centered Dining - Opportunity for restaurants to provide pet-friendly menus and experiences that cater to the growing trend of human-pet bonding.
2. Humanification of Pet Food - Innovators can create unique pet food products and flavors that mirror human food to appeal to pet owners who are seeking healthier food options for their pets.
3. Collaborations for Pet-parents - Opportunity for brands to collaborate with each other to create unique food experiences that cater to both pets and their owners, similar to Bestie Bowls.
Industry Implications
1. Pet Food Industry - Disruptive innovation opportunity for companies to create culinary-inspired pet food with unique flavors and ingredients.
2. Restaurant Industry - Disruptive innovation opportunity to create pet-friendly menus and dining experiences that cater to the growing trend of human-pet bonding.
3. Food Delivery Industry - Opportunity for on-demand food delivery companies to collaborate with pet food brands and restaurants to offer unique dining experiences for pets and their owners.