PUMA and Overkill work in collaboration on the new Berliner Luft collection that continues to grow on the previous design that originally launched back in 2017. 5 years ago, the duo joined forces to celebrate the peppermint-flavored liqueur, and this time around honors the same theme across the PUMA XS 7000 sneaker and the Mirage OG sneaker model.
The XS 7000 sneaker is designed in a minty tonal colorway that is made from materials such as premium suede and mesh together. It is then marked with co-branding accents that can be seen on the tongue and heel. The Mirage OG sneaker retains the same tonal palette and lightweight construction with technical details in red as a nod to the Berliner Luft bottle.
Liqueur-Themed Retro Sneakers
Overkill and PUMA Join Forces on the Berliner Luft Collection
Trend Themes
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Industry Implications
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