Animal lovers, hold on to your leashes, because you're about to be blown away by the incredible levels of cuteness in the 'Beneful' slow-motion dog food ad. Created by Missouri-based agency Bruton-Stroube Studios, the 90-second advert shows various dogs of all shapes and sizes eagerly rushing towards a bag of Beneful, all captured in slow motion. The result involves a lot of slow-mo slobber, hilarious expressions, and many wagging tails.
Filmed with a Phantom HD Gold at 1000fps, the video is based on a simple concept, but executed in an incredibly captivating and memorable manner. The dog food brand, which aims to promote a healthy diet for your four-legged furry friends, succeeds in showing the benefits of a healthy lifestyle for your pup, as the canines in the video are doggone energetic.
Whether you're a pet owner yourself, or you need an adorable pick-me-up, check out the Beneful slow-motion ad.
Time Lapse Canine Campaigns
The 'Beneful' Slow Motion Ad Captures Eager Four-Legged Friends
Trend Themes
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3. Emotional Connection with Animals - Disruptive innovation opportunity: Create content that builds emotional connections with animals to resonate with pet owners and animal lovers.
Industry Implications
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3. Digital Content Marketing - Disruptive innovation opportunity: Develop digital content strategies that leverage the emotional connection people have with animals to drive engagement and brand loyalty.