The production of fast fashion makes retail one of the most wasteful industries, but BeGood is an eco-friendly fashion business that aims to prove this doesn't have to be the case.
Using premium organic materials that will last longer, BeGood creates designs for women and men that won't go out of style quickly. Beyond its careful selection of fabrics, the brand puts a strong emphasis on values like transparency, ethical production and sustainability to achieve its goals of being completely zero waste. Since markups often make poor quality clothing more expensive, BeGood aims to make sure you actually get the quality you pay for.
For each purchase that is made, BeGood takes its commitment to making the world a better place further by donating 12 gallons of potable drinking water to rural areas.
Ethical Eco Clothing
Begood's Aims to Be the First Closed-Loop Zero Waste Clothing Retailer
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Creating closed-loop systems and focusing on ethical production and transparent supply chains.
2. Zero Waste Retail - Disruptive innovation opportunity: Implementing innovative recycling and waste reduction strategies to minimize environmental impact.
3. Eco-friendly Materials - Disruptive innovation opportunity: Developing new sustainable materials that are durable, long-lasting, and eco-friendly.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Rethinking traditional retail models to prioritize sustainability and transparency in fashion.
2. Textile Manufacturing - Disruptive innovation opportunity: Incorporating sustainable practices and technologies to reduce waste and improve material sourcing.
3. Water Conservation - Disruptive innovation opportunity: Creating innovative solutions for efficient water usage and providing access to clean drinking water in rural areas.