Photoshopped Cultural Beauty Standards

Global Artists Manipulate Before & After by Ester Honig

Before & After by Ester Honig, a 24-year-old radio journalist, is a photo series that addresses the various beauty standards held by different cultures. An eye-opening project, it brings attention to the similarities as well as vast differences of what is considered beautiful around the world. For those who are obsessed with looking a certain way because of what the media depicts as beautiful, this series will strike a particularly strong cord.

A rather simple concept, Before & After by Ester Honig involved a basic head shot of the Kansas City gir that she then sent out to graphic designers in the Philippines, Romania, Indonesia, Australia and more. Each Photoshopped her hair and makeup to reflect their cultural take on beauty.
Trend Themes
1. Global Cultural Beauty Standards - Expanding beauty standards globally can disrupt the traditional concept of beauty.
2. Media Influence on Beauty Standards - Innovative marketing strategies can challenge and redefine the notions of beauty portrayed in the media.
3. Cross-cultural Collaboration in Beauty - Joint efforts between beauty professionals from different cultures can lead to diverse and inclusive beauty standards.
Industry Implications
1. Cosmetics - Cosmetic companies can embrace diversity by promoting products that cater to various cultural beauty standards.
2. Advertising - Ad agencies can create campaigns that challenge traditional beauty standards and promote diversity.
3. Digital Design - Graphic designers can explore cross-cultural collaborations to showcase diverse beauty standards in their work.

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