Taco Bell recently announced that it will be bringing back the Beefy Crunch Burrito and the Cheesy Double Beef Burrito on April 21st. Both items are returning as part of the Taco Bell's new Fan Favorite menu, which highlights different dishes based on "fan excitement, passion and engagement."
The Beefy Crunch Burrito is a hybrid fast food creation that consists of seasoned ground beef infused with seasoned rice, sour cream, nacho cheese and Flamin' Hot Fritos corn chips. The corn chips are designed to give the burrito a crunchy texture that is reminiscent of a hard shell taco. In contrast, the Cheesy Double Beef Burrito features a double portion of seasoned ground beef and nacho cheese in a warm flour tortilla. While this dish lacks the same crunchy texture, it contains enough beef for even the hungriest meat lover.
Like other chains, the resurrection of fan favorites represents an attempt to draw in customers who are looking for specific menu items.
Corn Chip-Stuffed Burritos
The Beefy Crunch Burrito Combines Seasoned Ground Beef with Corn Chips
Trend Themes
1. Fast Food Nostalgia - Fast food chains are reviving past menu items to tap into a consumer trend of nostalgia and seize opportunities in the market to attract customers.
2. Appetite for Hybrid Foods - The popularity of foods that combine two or more dishes like the Beefy Crunch Burrito, could create disruptive innovation opportunities for the food industry to introduce their own original hybrid meals and products.
3. Limited-time Menus - Fast food chains can use limited-time menus to create a sense of urgency and exclusivity around their products, making them more desirable to the consumer market, thereby encouraging sales and increasing revenue.
Industry Implications
1. Fast Food Industry - Fast food chains should tap into nostalgia and create original hybrid meals to attract consumers, leading to a competitive edge and increased revenue.
2. Snack Industry - The popularity of adding chips to meals means that snack food companies could pursue collaboration or partnership opportunities with fast food chains to create co-branded hybrid products that capitalize on the current appetite for snack foods.
3. Marketing Industry - Fast food chains can use personalized and targeted marketing to promote limited-time menus and attract specific consumer segments or those with dietary restrictions, leading to an increase in sales.