Beefy Chocolate Treats

Devonport Chocolates is Now Producing Chocolate That is Made with Beef

An Auckland-based company called Devonport Chocolates recently created a beefy chocolate treat made with real meat. While there have been a number of companies that have attempted to combine bacon and chocolate, this brand is upping the ante with sweet treats that are 50 percent beef.

In order to make its meat-infused treats, Devonport Chocolates turns lean cuts of beef into a substance it calls 'chocolate butter.' The buttery mixture is then coated in chocolate to produce a treat that is similar in texture to Turkish Delight. Since the chocolate almost entirely masks the flavor of the beef, the idea is that consumers will be able to up their protein intake without the need to grill up a slab of steak.

While the beefy chocolate is still in the early stages of production, it is indicative of the ongoing demand for protein-rich products.
Trend Themes
1. Meat-infused Treats - The creation of beefy chocolate treats showcases the trend of combining meat and sweet flavors in food products, opening up opportunities for other unique and protein-rich treats.
2. Alternative Protein Sources - The desire for protein-rich products without the need for traditional sources like steak is a growing trend, prompting the exploration of innovative ingredients and production methods in the food industry.
3. Masking Flavors in Food - The use of chocolate to mask the flavor of beef demonstrates the trend of using ingredients or techniques to alter the taste profile of food, leading to potential innovations in flavor manipulation.
Industry Implications
1. Confectionery - The confectionery industry can explore the production of unique protein-infused treats like beefy chocolate, targeting consumers looking for unconventional flavor experiences.
2. Alternative Protein - The alternative protein industry can leverage the trend of combining meat with sweet treats, creating novel meat-based products specifically catered to protein-conscious consumers.
3. Flavor Enhancement - The flavor enhancement industry can develop innovative methods to mask unwanted flavors in food products, expanding the range of taste possibilities and appealing to diverse consumer preferences.

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