Beefy Burger Boi is a popular TikTok channel from creators Anthony Kaplan and Michael Vanacoro, who use the platform to promote their love of fitness and food.
On the channel, the duo visit nearby restaurants who offer impressive meals that make them ripe for a viral challenge. Kaplan tends to feature in the videos, while Vanacoro is responsible for editing. Though Kaplan usually challenges himself to eat large quantities of food, the Beefy Burger Bois' channel brings plenty of traction to small businesses that have been struggling over the course of the pandemic as well. Kaplan spoke to this in an interview, stating "The couple [restaurants] we've tagged have reached out and are considering doing food challenges with us because they see the traction we're getting and know it'll help them, too."
Restaurant-Supporting Food Challenges
The Beefy Burger Boi TikTok Brings Awareness to Local Spots
Trend Themes
1. Supportive Food Challenges - Creating viral food challenges on social media platforms to bring awareness to local restaurants.
2. Social Media Restaurant Promotion - Using social media platforms to promote local restaurants and increase their visibility.
3. Accessible Gourmet Food - Making gourmet food accessible to the general public by creating food challenges that are popular and fun on social media.
Industry Implications
1. Food and Beverage - Restaurants can benefit from creating viral food challenges that lead to increased visibility, awareness, and sales.
2. Social Media Marketing - By using social media platforms to promote local restaurants, businesses can increase their online presence and attract new customers.
3. Entertainment - Creating fun and engaging food challenges for customers can enhance their dining experience, contribute to loyal customer bases over time and give businesses an edge over competitors.