Just in time for cold winter days, McDonald's Japan has begun serving up a new Beef Stew Pie.
While McDonald's has been serving up pies for decades, these pies are usually of the sweet variety – apple, strawberry, chocolate. Now, the brand has introduced a savory version for Japanese customers to enjoy. Described as "perfect for winter," the new Beef Stew Pie features a delicious mixture of slow-cooked beef simmered with potatoes, carrots, and other vegetables. The savory stew is then wrapped up in a crispy turnover-style pie crust that can be enjoyed on the go.
The new Beef Stew Pies can currently be found at participating McDonald's locations across Japan for a limited time for the price of 180 Yen each.
beef stew-filled turnovers
McDonald’s Japan is now serving up Beef Stew Pie
Trend Themes
1. Savory Pies - The introduction of savory pies by McDonald's Japan creates an opportunity for innovative food startups to experiment with new savory pie flavors and ingredients.
2. Cold-weather Comfort Food - As demand for comfort food grows during the colder months, restaurants can capitalize on this trend by offering hearty and comforting dishes like McDonald's Beef Stew Pie.
3. Global Fast Food Menu Localization - McDonald's Japan demonstrates the trend of fast food chains creating localized menus to appeal to local tastes and cultures.
Industry Implications
1. Fast Food - Fast food chains can create innovative and localized menus to appeal to new markets and expand their customer base through initiatives such as McDonald's Beef Stew Pie.
2. Food and Beverage Manufacturing - Companies in the food and beverage manufacturing industry can capitalize on the trend of savory pies by creating new and unique flavors for consumers to try.
3. Street Food - As more consumers seek on-the-go options, the trend of street food can be tapped into by offering portable comfort foods such as McDonald's Beef Stew Pie.