The world's first beer and comprehensive marketing campaign designed with AI have been developed by AB InBev. Dubbed 'Beck's Autonomous,' the beer was created with AI technologies from ChatGPT and Midjourney. Beck's Autonomous is one of the "first totally machine-created beers in the world," with AI overseeing all editing and continued development based on its intelligence.
The AB InBev team utilized AI to produce all the materials for its advertising campaign, including creating photos and a rotating 360-degree video of the newly built container. It also utilized AI to name the beer, design its container, and build a distinctive logo.
Customers in the UK, Germany, and Italy can sign up on the brand's webpage to get a 'Beck's Autonomous' can starting on April 12.
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Trend Themes
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Industry Implications
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