Bebe and 90210 have teamed up to create a line of clothing that is inspired by the items worn by various characters on the show. CBS Consumer Products and Bebe will take looks and fashion styles worn on the show and model them into an entire line for men and women inspired by the show's beachy California look.
The line will debut along with new episodes of the show, which is a great way to hit two birds with one stone and garner a lot of hype for the classic remake. Bebe founder Manny Mashouf says it "makes perfect sense because there is a natural synergy between our Bebe brand and the adventurous energy and sexiness portrayed by the characters in the show."
Teen Drama Fashion
Bebe and 90210 Team Up for West Beverly Hills-Inspired Looks
Trend Themes
1. Tv-inspired Fashion - The trend of creating fashion lines inspired by popular TV shows creates opportunities for collaboration and cross-promotion.
2. Nostalgia Marketing - Marketing products that appeal to a sense of nostalgia, such as clothing inspired by classic TV shows, can be an effective way to appeal to consumers.
3. Character-inspired Fashion - Creating fashion lines based on popular TV characters allows for unique and creative designs that can capture the essence of the show and its fanbase.
Industry Implications
1. Fashion - The fashion industry can benefit from collaborating with TV shows to create new fashion lines based on popular characters and styles.
2. Entertainment - TV shows can cross-promote with fashion brands to extend their reach and connect with fans in a more tangible and long-lasting way.
3. Marketing - Nostalgia marketing can be a profitable technique for companies looking to appeal to consumers by tapping into their fond memories and emotions.