Fashion-oriented publications Allure has recently teamed up with wedding magazine Brides to offer a customized beauty subscription service geared towards brides-to-be. The boxes contain cosmetic and beauty products designed for the big occasion that are sourced from prestige and Allure-approved brands. The box offers a discounted price on the cost of the products in luxury sample sizes.
The bridal-themed boxes are custom made by the Allure and Brides team to contain items a bride-to-be might need on her special day. These include cosmetic items such as water-proof mascara, perfumes and custom monogrammed palettes. The packaging is also branded with a wedding aesthetic with white wrapping.
The subscription service utilizes the expertise of each publication to offer prestige products tailored to a niche market.
Bridal Beauty Subscriptions
Allure Partners with Brides Magazine to Offer Prestige Cosmetic Boxes
Trend Themes
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Bridal Beauty Subscriptions — Opportunity for beauty brands to create customized subscription boxes with products specifically designed for brides-to-be.
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Fashion-oriented Publications — Opportunity for fashion magazines to collaborate with beauty brands to offer specialized subscription services.
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Luxury Sample Sizes — Opportunity to provide discounted luxury sample sizes of cosmetic and beauty products through subscription services.
Industry Implications
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Beauty Brands — Opportunity for beauty brands to tap into the wedding market by offering customized subscription boxes for brides-to-be.
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Fashion Magazines — Opportunity for fashion magazines to expand their offerings through collaborations with beauty brands in the form of specialized subscription services.
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Cosmetics — Opportunity to provide luxury sample sizes of cosmetic and beauty products specialized for brides-to-be through subscription services.