For Swedish designers Katarina Brieditis and Katarina Evans making beautiful rugs is just the beginning. It's the way that they go about making these rugs that makes them unique.
The beautiful rugs that they produce on a monthly basis are completely made out of re-purposed materials from Salvation Army thrift stores. The Katarinas have an arrangement with their local Salvation Army to take sweaters and clothes that are too damaged to sell free of charge. The Katarinas then essentially disassemble the threads to then remake them into some beautiful rugs that almost anyone would gladly use as a buffer between their feet and a hardwood floor. Every time they make a new rug, they use a different style and technique (such as knitting or crocheting) entirely, meaning that everyone of their creations is deliciously unique.
Repurposed Sweater Rugs
These Swedish Designers Turn Thrift Store Sweaters into Beautiful Rugs
Trend Themes
1. Repurposed Home Decor - By repurposing thrift store sweaters into beautiful rugs, there is an opportunity for disruptive innovation in the repurposed home decor market.
2. Sustainable Design - The use of re-purposed materials from thrift stores highlights the opportunity for disruptive innovation in sustainable design practices.
3. Artistic Recrafting - Creating unique rugs through different styles and techniques presents an opportunity for disruptive innovation in the artistic recrafting industry.
Industry Implications
1. Home Furnishings - The repurposed sweater rugs align with the home furnishings industry, providing an opportunity for disruptive innovation in sustainable and unique products.
2. Fashion and Textiles - Repurposing damaged sweaters from thrift stores introduces a disruptive innovation opportunity in the fashion and textiles industry through sustainable and creative approaches.
3. Handmade Crafts - The use of different styles and techniques to create unique rugs demonstrates a disruptive innovation opportunity in the handmade crafts industry, promoting individuality and creativity.