Following the loss of several items (credit card, keys, lipstick, etc) while biking, Beatrice Holiday's founder Alison Franson decided to create a business that specializes in bike-oriented accessories.
From handlebar/shoulder conversion bags to recycled innertube jewelry, the line of products from Beatrice Holiday is made out of recycled tires, eco-friendly and vintage fabrics.
A portion of every purchase goes towards supporting bike shops that offer free parts and knowledge. By supporting alternative modes of transportation, Beatrice Holiday is not only advocating for healthier lifestyle but is also encouraging that shift by providing accessories that make biking more of a treat rather than chore.
Contact Information
Beatrice Holiday website
Beatrice Holiday on Facebook
Beatrice Holiday on Twitter
Beatrice Holiday on MySpace
Alternative Transportation Accessories
Beatrice Holiday Offers Cute and Eco-Friendly Bike Couture
Trend Themes
1. Sustainable Fashion - Beatrice Holiday's use of recycled tires and vintage fabrics in their bike accessories demonstrates a trend towards sustainable fashion.
2. Alternative Transportation - The focus on bike-oriented accessories by Beatrice Holiday highlights the trend of alternative transportation modes.
3. Socially Conscious Consumption - By donating a portion of their profits towards supporting bike shops, Beatrice Holiday taps into the trend of socially conscious consumption.
Industry Implications
1. Fashion - The fashion industry can explore opportunities in creating sustainable and eco-friendly accessories, as showcased by Beatrice Holiday.
2. Transportation - The transportation industry can benefit from offering accessories and products that cater specifically to alternative modes of transportation like biking, as demonstrated by Beatrice Holiday.
3. Retail - Retailers can tap into the trend of socially conscious consumption by supporting and promoting brands that donate a portion of their profits to relevant causes, similar to Beatrice Holiday's support for bike shops.