The supplement brand Bear offers a range of supplements that draw consumers in by offering clean, borderline-clinical packaging.
The brand's supplements include Protect, which contains vitamin A and echinacea, Restore, which contains vitamin K2 and ginkgo, Perform, which contains vitamin B12 and bacopa, and Explore, which contains vitamin C and rhodiola. Each of these products performs functions like enhancing the immune system, aiding in muscle development, boosting energy and physical performance, and reducing cell damage.
In order to enhance trust between the brand and the consumer, Bear chose to opt for visual branding that is contemporary and almost clinical in its design, making it appear as though this sophisticated brand is of higher quality than its competitors.
Bespoke Daily Vitamins
The Bear Brand Offers Nutritious and Contemporary Supplements
Trend Themes
1. Clean Supplement Branding - There is an opportunity for supplement brands to create trust with consumers by opting for sophisticated, contemporary, and almost clinical visual branding.
2. Personalization of Supplements - There is an opportunity to offer bespoke daily vitamins tailored to individual needs and preferences.
3. Vitamin-based Functional Benefits - There is an opportunity to create supplements that provide specific functional benefits using targeted vitamin combinations.
Industry Implications
1. Supplement Industry - Supplement brands can innovate their branding and product offerings to create a unique selling proposition.
2. Health and Wellness Industry - The personalization of daily supplements ties into the larger trend of personalized, preventative health and wellness.
3. Nutraceutical Industry - Companies producing nutraceuticals can take advantage of functional vitamin combinations to create innovative health and wellness products.