American food processing company Heinz is celebrating its 150th anniversary in style with a 'Beanz Muzeum.' The company was founded in 1959 and boasts a production of over 3 million cans of beans daily.
The event explores the history of baked beans and is a "celebration of everything we know and love about the humble baked bean." The pop-up will also explore what the potential future of Beanz is. The been-themed event boasts many interactive and immersive experiences and attendees can also receive unique and personalized cans.
Fans can also share memorabilia and photos of themselves enjoying Heinz Beanz on social media with the hashtag #HeinzBeanzMuzeum to win an exclusive VIP tour. The Beanz Muzeum is free to the public at Covent Garden and will be running from August 30th to September 1st.
Branded Bean-Themed Events
Heinz Celebrates 150 Years with 'Beanz Muzeum' and Personalized Cans
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Industry Implications
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