BEAMS and Crocs work in collaboration once again, with refreshing design aesthetics joining the summer-ready footwear silhouettes. The duo previously worked in conjunction with some fishing vests and buckled footwear to name a few. This time around, the inspiration behind the pack references militaristic aesthetics, nodding to outdoor themes.
This results in the Classic All-Terrain Clog model adorned with tactical hardware and functional design elements throughout. The pack is broken into two different groups -- includes OUTDOOR and MILITARY. The color palette follows the same theme, with olive green, gray, and black making up the footwear models. The OUTDOOR designs have a pocket that nods to fishing vests and parkas with a fabric cover and carabiner strap. The MILITARY selection has an oversized pouch over the forefoot.
Militaristic Durable Summer Footwear
BEAMS and Crocs Join Forces on a Rugged Design Capsule
Trend Themes
1. Militaristic Footwear - The integration of militaristic design aesthetics into fashion footwear offers disruptive innovation opportunities in the military and outdoor industries.
2. Functional Fashion - The increasing demand for footwear that prioritizes functionality as well as aesthetics offers disruptive innovation opportunities in the fashion and outdoor industries.
3. Collaborative Design - The rise of collaborative design efforts between established brands offers disruptive innovation opportunities in the footwear and fashion industries.
Industry Implications
1. Fashion Industry - The integration of militaristic design elements and functional features into footwear appeals to trend-conscious consumers who prioritize aesthetic and functionality in their fashion choices.
2. Outdoor Industry - The integration of functional design elements into footwear with militaristic aesthetics appeals to outdoor enthusiasts who prioritize durability and functionality in their footwear.
3. Military Industry - The integration of militaristic design elements into fashion footwear offers an opportunity for brands to create products that appeal to military personnel and others in the armed forces.