Iconic sunscreen brand Hawaiian Tropic is making it easier for beach-lovers to spend the summer indoors with the launch of its limited-edition new scented candle, appropriately titled Beachside (Inside). The candle features a summery-designed that and boasts a minimalistic and chic aesthetic. The limited-edition candle was designed to "provide consumers scent memories of carefree beach days, to get [them] through some of [their] toughest quarantined days. "
Lastly, 100 percent of the proceeds of the candle sales will go directly to the American Shore & Beach Preservation Association (ASBPA) to help coastal communities and beachside businesses in need. Consumers can get their hands on these social good scented candles through eBay for $25 USD.
Sunscreen-Branded Candles
Hawaiian Tropic Debuted the New Scented Candle: Beachside (Inside)
Trend Themes
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Scented Candles — Disruptive innovation opportunity: Develop customized scented candles that evoke nostalgic memories and offer unique sensory experiences.
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Industry Implications
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Home Fragrance — Disruptive innovation opportunity: Explore new scents and candle designs that cater to different moods and preferences.
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Cause Marketing — Disruptive innovation opportunity: Collaborate with non-profit organizations to create merchandise that supports social and environmental initiatives.