South Africa-based calligrapher and letter artist Andrew Van Der Merwe is the man behind this incredible temporal beach calligraphy in the African sand. Van Der Merwe carves the letters into the sand using various instruments and then photographs them, leaving no footprints as the tide leaves him with a clean slate. His inspiration comes from African writing systems, and in some instances he plays with variations of a particular movement.
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African Beach Calligraphy
Andrew Van Der Merwe's Temporal Collection of Carvings
Trend Themes
1. Temporal Art - Exploring innovative ways to create art that is fleeting, temporary and uses natural materials.
2. Environmental Art - Using the natural environment as both the inspiration and medium for art.
3. Passive Lettering - Creating art that is not only non-invasive, but also non-permanent through the use of passive lettering techniques.
Industry Implications
1. Art - Opportunities exist for artists to integrate natural materials and techniques into their work.
2. Tourism - Beach calligraphy may become a new form of attraction for tourism boards seeking fresh experiences to offer travelers.
3. Event Planning - Beach calligraphy services could be offered to businesses and individuals for special events such as weddings or corporate retreats.