Taking on the role of beach bombshell perfectly, model Hailey Clauson stars as the new face for the Beach Bunny Swimwear Summer 2014 campaign.
The sexy 'Lady Lace' range is all about getting a reaction from the crowd when you step out in your new bikini. So make sure you hit the pool or beach this summer in one of the numerous looks from the Beach Bunny Swimwear Summer 2014 line. The summer line features swimwear looks in neon hues with delicate lace accents, which will make sure you're the center of attention.
The blonde stunner is the latest face of the brand, which was once the gig of the likes of Irina Shayk, Kate Upton and Chrissy Teigen.
Photographed by Yu Tsai in the urban, graffiti-filled streets of Venice Beach, the gorgeous Clauson is the perfect balance between sultry, cheeky and playful.
Beach Bombshell Campaigns
Hailey Clauson Stars in the Beach Bunny Swimwear Summer 2014 Campaign
Trend Themes
1. Sexy Swimwear - The trend in swimwear is moving towards incorporating sex appeal through feminine lace accents.
2. Beach Bombshell Campaigns - The emergence of more ad campaigns that feature models embodying the image of a sultry beach babe.
3. Street Photography - Fashion photography for swimwear is starting to move away from the beach and into urban settings.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can take advantage of the trend of incorporating lace into swimwear designs and experiment with more daring cuts and designs.
2. Marketing and Advertising - Marketing and advertising companies can utilize the idea of beach bombshell campaigns to create visually captivating ads with bold and colorful imagery.
3. Photography - Photography companies and photographers can experiment with street photography for swimwear campaigns, moving away from traditional beach settings to create more eye-catching visuals.