Fashion house Balenciaga introduces a new BB monogram pattern and it is showcased in a new campaign. The modern iteration of the print nods to the 1990 original emblem. This time around, it takes on a graphic design that has a horizontal stretched look of the double B logo matched with a set of stripes applied diagonally to create an interlacing look.
The new campaign showcases portrait shots of familiar faces such as Kim Kardashian, Justin Bieber, Kat Zhang, and much more -- these are shot by photographer Stef Mitchell. The new BB monogram pattern is seen detailing apparel such as tees, sweat shorts, hoodies, caps, and socks. It also can be seen on bags and footwear as well.
Updated Luxe Fashion Logos
Balenciaga Brings Forth a New BB Monogram Branding Pattern
Trend Themes
1. New Monogram Patterns in Luxe Fashion - Luxe fashion brands could leverage monogram patterns to create fresh and distinctive branding and merchandise designs that harken back to past branding and aesthetic elements.
2. Graphic Design as Branding for Fashion - Fashion houses could re-imagine graphic design elements as distinctive branding that communicates modernity and sophistication.
3. Celebrity Endorsement Campaigns for Luxe Fashion - Fashion houses could adopt celebrity endorsement strategies that feature diverse and high-profile personalities who align with the brand's values and aesthetic.
Industry Implications
1. Luxury Fashion - Luxury fashion brands could leverage the monogram trend to showcase unique designs that appeal to the modern and luxury-focused audience.
2. Graphic Design - Graphic design studios could help fashion brands create distinctive and recognizable branding and merchandise designs that merge past elements with modern ones.
3. Celebrity Endorsement - Marketing firms could partner with fashion houses to create celebrity endorsement campaigns that connect with high-profile individuals across different demographics and showcase the brand's personality and style.