Location-Based Water Branding

'Bath Water' is a Natural Spring Water Sourced from Bath in the UK

Three entrepreneurs have teamed up to create an all-new natural spring water product that's sourced from Bath in the UK and is cleverly called 'Bath Water.'

Back in 1864, Victorian entrepreneur JB Bowler began bottling water from Bath. Now, the team behind the new spring water product says: "We are continuing this tradition with Bath Water, with the original source of Bath’s water, a pure and refreshing spring water, which tastes great."

The water bottle pays tribute to JB Bowler, as well as the founder of Bath and other notable landmarks in the region. As such, the playfully named, locally sourced "Bath in a bottle" honors local culture and history. Bath Water is packaged in bottles of different sizes and is available in both still and sparkling varieties.
Trend Themes
1. Location-based Water Branding - Opportunity for location-based branding of products using locally sourced resources.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to differentiate themselves by sourcing water from specific locations.
2. Tourism Industry - Opportunity for tourism companies to create immersive experiences by offering products that represent local culture and history.
3. Packaging Industry - Opportunity for packaging companies to create unique and visually appealing designs that showcase the local origins of products.

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